Theme of the Year: Sustainable Event

 

 

Our ever-growing wish to create joyous memories, maximize corporate impact and generate synergies has spurred the expansion of the multimillion-dollar events industry. Behind the gleam and glamour of sumptuous occasions, however, are horrendous carbon footprints whose impact
is borne by no one.

Gathering speakers ranging from sustainability heavyweights to ordinary citizens who takes the extra step for the environment, this seminar aims to shed light on the philosophy of sustainable events – a trend that is gathering steam among hospitality giants and events locations around the world – and stimulate discussions on ways to effectively put it into practice, both on the corporate and individual levels. As one shall see, the achievement of event marketing goals does not necessarily preclude eco-friendliness – with more thoughts put into sourcing suppliers and managing resource use, the humility of the ordinary and modest could be equally photogenic and impactful to reach desired audiences on publicity platforms.

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Date: 23 February 2019

Time: 2:00pm - 5:00pm

Venue: Lecture Theatre ADC 204, HKU SPACE Admiralty Learning Centre, Admiralty Centre, 18 Harcourt Road, HK

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Keynote Speaker:

 

Ms. Ellen Chan

Environmental Campaign Committee, the HKSAR Government

 

 

 

Other Speakers:

 

Ms. Sarah Choi

Business Environmental Council

 

Mr. Edwin Lau

The Green Earth

 

Mr. Samson Tong

Echo Asia Communications

 

 

Panel Discussion Facilitator:

 

Dr. Jeanne Ng

Hong Kong Institute of Qualified Environmental Professionals